PRIDE is the largest, oldest, non-profit organization devoted to drug prevention through education. It is based in Newaygo, Michigan.

PRIDE Vision: A world where drug-free youth are equipped to lead healthy, productive and safe lives.

PRIDE Goal: To promote, encourage and support healthy, drug-free youth who care for family, community and country.

PRIDE Law: A team member is a drug-free, enthusiastic, honest, fair, persuasive and dedicated leader among youth.